Swedish pop duo Straight Up! (we do love an artist fabulous enough to award their own name an exclamation mark) today released the video for their new single ‘Family’, after giving it its premiere at Paradise nightclub in Stockholm last night.
Here are a few words we wrote about the song itself last month.
The video sees the Straight Up! chaps indulging in their favourite popstar pastime (second to singing of course) – raiding the dressing up box. As well as using the video to showcase what a jolly good song ‘Family’ is, they also use it to display their latest clothes, jewellery , and wares. The boys look exceptionally fierce. We’re particularly taken with the finger-wear.
Watch out for the last minute or so of the video when the aforementioned clothes come off and the smiles come on.