What’s this? One of our favourite new artists to come out of 2020 is back with the music video for her first release of 2021 – Norway’s Hedda Mae and her new single ‘Take It Or Leave It’.
What’s it like? An excellent sub-genre of pop we call Frankenstein pop! Pop comprised of what are seemingly various bits of different songs that are welded together as one by an absolute maniac. You might call it scary. We call it genius. Particularly in the case of ‘Take It Or Leave It’.
What does Hedda say? “This song is very different from my previous singles. It’s deeply influenced by 90s and 00s music. The song is a result of exploring the sound of Hedda Mae, in the spirit of trying to keep the door open for new directions. ‘Take It Or Leave It’ is confronting the frustration of not knowing where you stand with someone. I think the nostalgia, the vibe and the aesthetic in general in early 2000s and 90s music is really fun and inspiring. If I were to list the artists that have inspired the upcoming EP music-wise, that would be Justin Timberlake, Sugababes, Britney Spears and Nelly Furtado.”
Written by? Hedda herself, along with Benjamin Giørtz.
More from Hedda? If you’ve yet to, check out last year’s debut EP – ‘Introducing: Hedda Mae‘.
You can find ‘Take It Or Leave It’ on our Best New Pop playlist.