What’s this? The music video for the brand-new single from Swedish artist Benjamin Ingrosso – ‘Shampoo’.
What’s he singing about shampoo for? We’ll let Benjamin explain that.
What does Benjamin say? ”Musically, ’Shampoo’ is inspired by old cuban 70’s music, and is very playful, organic and based on feeling! It’s about how you’re preparing for an upcoming date, but you’re just standing in the shower, thinking about all the things you have to do but you never get to it…”
Ah. And what’s the song like? Really rather marvellous. It exudes high levels of camp (one bonus point), has a ridiculously catchy chorus (two bonus points) and he even references cooking up some pasta for his lucky date (all the bonus points in the world).
Written by? Benjamin himself, along with Aron Bergerwall and Mack.
More from Benjamin? This week he gave the first live performance of the song at TV4’s Late Night Concert programme. And you can watch that right here.

You can find ‘Shampoo’ on our Best New Pop playlist.

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