VIDEO: Axwell /\ Ingrosso – ‘Something New’

  • Reading time:2 mins read
  • Post category:News / Preview / Release

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Swedish House? Two of the modern day icons of the genre have gotten together to form a duo. Axwell & Ingrosso out of Swedish House Mafia themselves.
And this is the first single? Yes. It’s already done the business in Sweden (obviously). But as they gear up for the international release, today they dropped the video for the single.
What’s the song like? Well kudos to them for knowing their market – it sounds like Swedish House Mafia doing their own version of Avicii’s ‘Wake Me Up’. And let’s be honest, you can’t really fault them for that. Especially since the resulting song sounds a bit enormous.
Will it be big for them? It’s already had an advert sync in the UK and US – so things bode well.
And what’s the video like? Quite clever – it pretty much sums up what was happening in the world when their own ‘Don’t You Worry Child’ was at its peak. The sound is a bit off though (for reasons you’ll discover when you watch the video), so we’ve included the lyric video too. Check it out – if you’re not already tired of hearing it, that is.


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