Scandi-pop is a unique genre of music that has become incredibly popular around the world over recent years.
From near obscurity and being defined by classics like ABBA, Scandinavia has grown into a formidable player in the global music market.
While the US remains a key player in the market, Sweden is the second biggest exporter of music in the world.
With such intense popularity, it’s no wonder that many young Scandinavian musicians want to break into the Scandi-pop market.
Here are some useful tips to help you get your music career in this unique genre off to the best possible start.
Create A Unique Brand
Branding is as important as your sound, and while you might have spent many years perfecting your musical skills and developing a one-of-a-kind sound for your Scandi-pop career, you might have overlooked branding. Branding includes everything from how you dress to your logo and more. Learn about branding for musicians and consider how you’re going to set yourself apart from the rest. As part of your branding strategy, you need to create a website and social media platforms for your musical career. Whether you’re in a band or a solo artist, your music career should have its own online presence that’s unique and different from your personal one.
Choose The Right Genre For Your Sound
Scandi-pop is a music genre itself, but within it, there are many different styles and types of music to consider. Whether you want to go for a classic style or shake things up, emulate a specific decade or artist, you need to work out a consistent style for your sound. While you can occasionally venture away from this, by having a particular style for your music, you can improve consistency and make your music instantly recognisable. With so much stiff competition from other Scandinavian artists, you need to make sure that you set yourself apart and mark your music out as the best for fans of your specific style.
Get Noticed By Sampling Other Tracks
When you’re completely unknown to the wider music community, you need to show them that you have taste, style and flair. An easy way to do this is to sample popular tracks on your songs. If you’re looking for versatile samples, then check out this tech house sample pack from Transmission Samples. It’s fully licensed, so you can safely use these samples to enhance your tracks and make them recognisable to listeners, who will then be more inclined to check out future tracks from your selection.
Share Your Music Far And Wide
Once you’ve created your unique sound, you need to make sure that it gets noticed. That means sharing it across multiple forums. These include both digital spaces, such as on social media and your website, as well as in physical venues. So, try to network with local DJs and share your music to get them to play it at their gigs. You can also send demo tapes directly to music industry insiders to get noticed and, hopefully, get yourself some official representation. Even if you feel like you’re not getting anywhere, you need to keep sharing your music with as many individuals as possible; you never know who’s support you might need in the future. This leads us onto our final point.
Keep Going
Becoming a popular Scandi-pop star takes time and effort. While success can and does come overnight for some, for most musicians, it can take months or even years of hard work and commitment before you see the recognition you deserve. Use these tips to start your career on the right track and enjoy creating your favourite music and sharing it with your audience.
