What’s this? The brand new single from Swedish singer and songwriter SHY Martin. ‘Forget to Forget’. The music video for which she released today.
What’s it like? The kind of song that makes you wonder how human civilisation ever coped before the invention of the chorus.
Best bit? The ending – and the lyric that accompanies it. Pop genius, right there.
Written by? SHY Martin herself, along with Hayley Aitken, Elias Näslin, and Litens. Produced by Elias Näslin and Freddy Alexander.
More from SHY Martin? Personally, we’re still not over just how good that ‘Good Together’ is. Check it out right here, if you’ve yet to.
You can find ‘Forget To Forget’ on our Best New Pop playlist.