What’s this? The brand-new single from Swedish artist William Segerdahl. ‘Aldrig’.
What’s it like? A modern pop ballad infused with r&b and with seemingly a layer of ’80s-inspired sounds glossed over the top of it. A pleasing combination, to these ears.
Written by? William himself, along with Arvid Nyberg. Produced by Mattias Andréasson.
More from William? Check out previous single ‘Det Kanske Inte Är Så Farligt‘.
You can find ‘Aldrig’ on our Best New Pop playlist.