Ah – his Melodifestivalen follow-up? His Melodifestivalen finalist follow-up, at that! ‘Unconditional’, by Swedish artist Martin Almgren.
What’s it like? Ten times better than his Melodifestivalen finalist, as it happens.
Really? It actually sounds like a Melodifestivalen winner. Albeit from ten year ago, but still. AND it clocks in at three minutes in length.
This is madness, why didn’t they enter this instead?! They probably did. But without wishing to go all tin-hat on everyone, SVT probably chose ‘Bitter Lullaby’ in the end, as it was less of a threat to win. They don’t really want to be sending schlager music like ‘Unconditional’ to ESC anymore, it seems. Which is an almighty shame, but at least the song got released in the end. Enjoy;
You can find ‘Unconditional’ on our Best New Pop playlist.
