What’s this? The latest single and video from Finnish artist Lxandra. The brilliant ‘Dig Deep’.
What does Lxandra say? “Women quickly become ‘too much’ in the eyes of our society. They are expected to be calm and quiet. This theme is repeated in the video’s visuals. We portray a strong, loud and free woman that many people fear, because the world is still not used to it yet. We’re not just showing the pretty girl next door who keeps her mouth shut. This also reflects the #MeToo campaign. It’s about speaking out when things are unfair.”
What does Scandipop say? A heavily retro flavoured pop tune that comes to life with a dramatic chorus. We hadn’t noticed just how incredible Lxandra’s vocals were before. But ‘Dig Deep’ showcases them beautifully.
More from Lxandra? She’s currently working on a debut album in her new home of Berlin, with the intention of having it ready for release before the end of the year. Until then though, check out previous singles ‘Flicker‘ and ‘Hush Hush Baby‘.
You can find ‘Dig Deep’ on our Best New Pop playlist.
