Who? 16-year-old singer and songwriter Noak Hellsing from Sweden. He’s just been signed to the same record label as Zara Larsson, Benjamin Ingrosso and Felix Sandman, and released his debut single and video ‘Lost’.
What’s it like? A well-crafted ballad that stands out via its simplicity and gets it very right without seeming like it’s made any effort whatsoever to do so. Quite a great introduction for an artist to make.
What does Noak say? “This song really showcases me and the type of artist that I want to be. It’s a song that’s really close to my heart and that reflects the music that I want to make”.
Written by? Noak himself, along with Robert Habolin.
You can find ‘Lost’ on our Best New Pop playlist.