Who? Sorry, what? Billed as Sweden’s first avatar group, meet NDN – Next Digital Narrative. Made up of Ava, Nova and Luna.
So what do they do? Release pop songs, like any other band. Today, they are out with their debut single. ‘Dancing Ugly’.
Dancing what? “All of my friends say I’m way too intense, but I feel confident dancing ugly by myself.”
What’s it like? Effortlessly melodic pop with an instrumental chorus that serves as a damn defiant earworm.
Written by? Cecilia Nykvist, Darius Kaya and Kamilla Bayrak.
More from NDN? The next step for NDN is to get fans involved by creating their own avatars that can star alongside NDN in their music videos. This is one artist project that could run and run. And if the music is this good, then why not!
You can find ‘Dancing Ugly’ on our Best New Pop playlist.
