Who? Icelandic artist Helga Soffía Ólafsdóttir – who shall be now known as Heía for the purposes of a pop career. She yesterday released her debut single – ‘Pamela’.
Pamela?!The song originally came out when I was watching Pam and Tommy, but I have always adored Pamela Anderson. When I watched the episodes, I really started to think about her life and what she stands for. This song is about the ridiculous concept that if women want to own their sexuality, it often seems that they are branded as just sex symbols and can not possibly be smart or talented at the same time. Along with Pamela, I talk about other famous female artists who have influenced me and I thank them for everything they have done. This song is about women being able to be anything they want, all at the same time.
What’s it like? A super-cute and effortlessly catchy pop number with its roots in retro-flavoured r&b. Repetition is deployed to ensure that this chorus sticks with you. And it’s an exercise that’s worthwhile and executed masterfully.
Written by? The artist herself, along with Gunnar Kristinn Jónsson and Hildur Kristin Stefansdottir.

You can find ‘Pamela’ on our Best New Pop playlist.

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