Who? 21-year-old Swedish artist Alice Alm launches a pop career under the moniker ALM. And this is her excellent new single ‘Dum’.
What’s so excellent about it? That chorus! Particilarly the melody of said chorus. It’s one-part football chant, one-part battle-cry, and two-parts arena-pop anthem. In other words, it’s delightfully simple, eye-wateringly huge, and blissfully catchy.
Written by? Simon Strömstedt and David Landolf.
More from ALM? This is her second single. Last year she released ‘Dina Kuddar‘.
You can find ‘Dum’ on our Best New Pop playlist.