The past week saw the arrival of three new pop vids for songs all belonging to the same genre – an indie electronica sort of scandipop. We’ve featured each of the artists before on here, so you should already be familiar with them. Johan Agebjörn and Sound of Arrows from Sweden, and Oh Land of Denmark.

They’re three absolute corkers of songs, and so it’s fitting that they’ve each produced videos that aim to spellbind. And they do, in their own different ways. Dream sequences that see children living in a fantasy world, adults on the run and living as children, and the startling sight of a high priestess of ethereal scandipop singing alone to you. Magical;

Johan Agebjörn: ‘Watch The World Go By’

Sound of Arrows: ‘Magic’

Oh Land: ‘Rainbow’

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